I may be in trouble for this but never mind, this is crazy.
During our holiday in Italy I visited a producer. The producer know I am a wineimporter. I would like to buy some wines and the producer asked me if I want the private or the importer pricelist, I naturally aksed for the importer pricelist.
The top product at the producers cost 21.90€ ex vat at the importer pricelist at the cantina. The same wine and the same vintage is at the Danish importer 48,96 ex. vat. Shipping and tax is approx 1,5€ to Denmark, that means 47,46€ this means that the profit for one bottle is 25,56€
Same producer and Danish importer:
Another wine, again same vintage 12,50€ ex. vat at the producer 28,69€ ex. vat at the Danish importer!!
Well if you do not know what the importer bought it for and you are willing to pay that price at the importer, I quess we are all happy.
I think it is crazy.