I see I misquoted, Peter -- "A lightly oaked wine, vibrant purple/red in color, layered with sweet plum and berry notes. Spicy black fruit and ripe soft tannins play out on the finish. Made in a bright, modern style."
Restating, what does he mean by "modern style". The distributor is actually quite interesting:
Vinnovative Imports was created in 1995 with the sole mission of re-introducing South African wines to U.S. consumers.
Founded by ex-pat South African, Peter Clinton, and his American partner Margaret Scott, the company is based in Charlotte , North Carolina . Peter had barely settled into his new life in the US when he began exploring career paths that would give him the opportunity to promote his native country. It was as a result of Peter's fiercely proud nationalism and their shared appreciation of wine that he and Margaret ventured into this business. Noticing the embarrassing selection of primarily export-only labels during a visit to the grocery store, and confirming this opinion by a random sampling of the available wines, Peter resolved to bring quality South African wines back into the US. Although wine has been made in South Africa 's Western Cape for over 300 years, re-introducing previously sanctioned wines here was more akin to marketing a newly discovered region.
Over the years the diverse portfolio has evolved to reflect many of the prominent growing regions of the Western Cape . Each estate or winery represented is selected based on discerning criteria:
• identifiable sense of style true to the region, and more specifically, to their vineyard location
• stylistically agreeable to the American consumers' palate
• owner is the winemaker or intrinsically involved in the winemaking process
• high quality and great value throughout the price spectrum
Vinnovative Imports is the sole US importer and has exclusive distribution rights for each of the wineries represented in its portfolio.
These wineries have received national recognition through publications including: The Wine Advocate, Wine Spectator, International Wine Cellar, Wine & Spirits, Wine Enthusiast, New York Times, Wall Street Journal, and USA Today.