Hi Michael, at $10-13 I'd have had nothing to complain about. I'm temporarily in south eastern Washington where there is no retail for good wine, its just two supermarkets with all options at under $15, basically. So, want Pinot? It was Kendall Jackson or this, so I was happy to take a chance on the Eola, a brand I've always thought of as decent even if never impressive so my hopes weren't high, but still it underperformed. This location has given me the opportunity to look for that great bottle of Idaho wine, btw, but don't hold your breath.