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Jim Grow

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Cal. AVA spelling question

by Jim Grow » Fri Dec 21, 2012 1:59 pm

I see the Santa Rita Hills AVA usually shortened to Sta. Rita Hills in the wine literature. All the other Santa's (Christmas pun intended), Maria,Lucia,Barbara,Ynez etc. are not abbreviated that way. Anyone know why? Obviously all my presents are already wrapped and I am stuck indoors during a blizzard and bored!
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Steve Edmunds

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Re: Cal. AVA spelling question

by Steve Edmunds » Fri Dec 21, 2012 2:52 pm

it's a resolution of conflict about use of the name Santa Rita, already in use in Chile
I don't know just how I'm supposed to play this scene, but I ain't afraid to learn...
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TomHill

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Yup...

by TomHill » Fri Dec 21, 2012 3:21 pm

Yup....exactly as Steve says. It was originally approved by the BATF (back then) as "Santa Rita Hills". Then the
Santa Rita Wnry in Chile brought a lawsuit to forbid that usage, because the crappy wines coming out of the SRH
would besmirch the fine reputation of those great SantaRitaWnry wines. So...the compromise worked out by
folks in the SRH was to change the AVA designation to Sta.RitaHills, thereby leaving the SantaRitaWnry atop the
heap of wines labeled SantaRita.
Tom
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Hoke

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Re: Cal. AVA spelling question

by Hoke » Fri Dec 21, 2012 3:31 pm

Ooooh, snarky TomHill. :lol:

Simple and standard response attempting to protect an established brand name...to which courts must have ascribed merit, else the issue would not have needed to be resolved.
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TomHill

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Uhhhhh...

by TomHill » Fri Dec 21, 2012 3:39 pm

Hoke wrote:Ooooh, snarky TomHill. :lol: .


Uhhhhhh...I do have a reputation to maintain, Hoke!!!!
Tom
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Jim Grow

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Re: Cal. AVA spelling question

by Jim Grow » Fri Dec 21, 2012 3:48 pm

I knew I could count on you three vinous experts to clear up this conundrum! :lol:
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Hoke

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Re: Cal. AVA spelling question

by Hoke » Fri Dec 21, 2012 6:37 pm

With "vinous experts" like us, Jim, it only takes one. The other two are busy quibbling pointlessly at each other. :lol:

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