In the upcoming movie: El Bulli. I'm picturing a Tony Shaloub type, but Hollywood being Hollywood they'll probably cast someone totally inappropriate but with big box office, like Ryan Gosling or Seth Rogan.
Here's the press release:
Vendome Pictures Cooks Up Dramatic Film Based on Revolutionary Chef Ferran Adrià and His World-Famous elBulli Restaurant
Los Angeles, CA February 13, 2013 – Vendome Pictures announced today that it has come on board to produce and finance EL BULLI, a fictionalized dramatic feature film based on world-famous Spanish chef Ferran Adrià and the restaurant he built into the world's foremost gastronomic mecca, elBulli. David Wilson wrote the screenplay which is inspired by Lisa Abend's book The Sorcerer's Apprentices: A Season in the Kitchen at Ferran Adrià's elBulli.
Vendome Pictures' CEO Philippe Rousselet will produce the project along with Jeff Kleeman and John Lesher. Vendome is currently seeking a director with plans to commence production this year.
Rousselet stated, "We are excited to be a part of this film and to work with an innovator like Ferran who has revolutionized cuisine by creating his own genre of food. We look forward to attaching a director to this film that will be able to capture the adventure of training in this iconic restaurant."
"Honesty, passion, creativity, freedom, risk, and sharing. This is the spirit of elBulli and this film is a tribute to the 2,000 individuals who passed through the restaurant during its 25 years who participated in creating this spirit," said Adrià.
Set in the final year of the iconic restaurant located 100 miles north of Barcelona, the film will mix fact with fiction and offer an inside-the-kitchen look at the intense passion, creativity and tedious work unfolding nightly. Adrià abruptly closed this mecca in 2011 at the height of its popularity, triggering global mourning in the gastronomic community. At that time, elBulli was fielding 2 million reservation requests a year, but could only serve about 8,000 guests.
In 2014, elBulli will re-open as the elBullifoundation, a center dedicated to culinary creativity and innovation. Located on the site of the restaurant, the foundation will be housed in a new campus that is both architecturally striking, and energy sustainable. While it will preserve elBulli's historic archive, the foundation will also focus on experimentation, treating cooking as a language through which new ideas can be expressed. One of its first projects is Bullipedia, an encyclopedia of cuisine in which Adrià and his collaborators will trace the DNA of cooking and organize collective knowledge about products, techniques, preparations, and concepts.
In her book The Sorcerer's Apprentices: A Season in the Kitchen at Ferran Adrià's elBulli, Abend spent the 2009 six-month season at elBulli showcasing the interpersonal drama behind elBulli's notoriously rigorous kitchen training program. Each year, 32 accomplished young chefs – culled from 3,000 hopefuls from around the world – would pay their own way to get to elBulli's remote Costa Brava location just to work as stagiares (translation: "kitchen apprentices"). In Adrià's kitchen, they were pushed to their competitive limits in a 14-hour-a-day Darwinian process designed to sift out the chefs capable of working in a restaurant voted the world's best five times, spearheaded by a celebrity chef who has three Michelin stars and who has appeared in almost every major publication on the planet.
Wilson's most recently adapted THE MAN FROM U.N.C.L.E. for Warner Bros
Vendome's President of Production, Guy Stodel, and Vice President of Production and Development, Sarah Schweitzman, will oversee the project on behalf of Vendome.
Wilson is represented by Field Entertainment and The Gersh Agency.
My wine shopping and I have never had a problem. Just a perpetual race between the bankruptcy court and Hell.--Rogov