Yeah, I know pretentious name, however there are hundreds of teams competing and the prizes are substantial.
Last years I did demos Thursday, Friday and Saturday for GMC - amid a fleet of Hummers and Denalis. They bought me the top of the line gas grill for the demos. I'll be doing it again - on gas. (Shudder.) I do demos at 12:00, 2:00, and 4:00 those three days. And they have my cookbooks there for sale and, of course, I'll write any lies people want in them.
This year we're (I'm taking my students with me) doing grilled pizza topped with smoked chicken and roasted poblanos.
If any of you are around, drop by.