Neil Courtney wrote:Huh? Growing at 4% PER ANUM! And people are worried about it dissaperaing? Perhaps the areas that have been cut down for Condos and industrial estates are just in the wrong place, and the lynx needs to be moved to where the new forrests are growing at such a large rate.
Again, you guys are conflating Amorim, the largest cork producer (and one of Portugal's largest multinational corporations) and Apcor, the conservative trade association of the entire cork industry. Yes, Antonio Amorim recently took over as chairman of Apcor, and he says he'll push for change.
But remember also that Amorim's explicit strategy is to push the argument that they've essentially conquered cork taint <i>in their products</i>. It comes at a cost, and they can't make their competitors do it, although they do offer the technology. But Apcor represents them all, and its members and board include people who still embrace all the old bad arguments because they don't want to spend what it takes, and they still believe that they can make the problem go away by talking it away.
Amorim is the biggest and the most powerful, and the market leaders. They'll probably get their way eventually, but in a free market, they can't speak for the industry.
Point is, there's major change going on in the industry, and it is as interesting as hell to watch it. But while it may feel immensely satisfying for wine geeks to take a hard-shell "I hate cork, cork must die" position, the industry is engaged in a much more complicated fight, and I'm guessing that developments over the next decade are going to be quite a bit more interesting than a mere accelerating replacement of cork by screwcap until all the corks are gone.
And this whole WWF/environment thing is really a side issue. No, it hasn't died, but with the biggest cork player retreating from it, it's just not going to be significant in the long run.