by Bruce Hayes » Sun Nov 18, 2007 4:20 pm
Excellent questions Mark. The "answer" really depends on who you ask.
If you were to ask officials with the Liquor Control Board of Ontario (LCBO), the government-run monopoly, they would tell you all about long-term currency contracts, etc., etc. There are others, including myself and some established wine writers, who are suggesting that the LCBO is merely keeping prices high to earn a bigger profit.
The wine writer for the Toronto Star, Gordon Stimmell, has been writing a few columns about this issue and in Saturday's edition, he used the example of Yellow Tail Chardonnay, which sells for $4.99 in Buffalo and $11.25 in Ontario. As you point out, with our two currencies pretty much valued the same nowdays, that just doesn't make any sense.