by AlexR » Fri Jul 11, 2008 8:29 am
Tim,
In writing that "It is easy to say that wines are sold on their quality and reputation rather than their classification, but classifications count in Bordeaux..." I am referring to more than just status symbols, pride, and ego. While these are not inconsequential, I'm referring above all to cold, hard cash.
Losing rank can go unnoticed to the vast majority of consumers, but it sure as heck matters to people who buy the stuff, from importers on down to retailers to enlightened and clued-in amateurs.
You note that "I don't think that many people outside perhaps France pay much attention to it".
That is both true and false.
As I said in a recent post, the St. Emilion classification is very complicated to understand at the best of times.
Not one person in a hundred knows the difference between grand cru and grand cru classé in the Bordeaux region itself - not to mention Singapore or Montevideo!
But, then, how many people know the difference between "premier cru" and "grand cru" Burgundy, Pouilly Fuissé and Pouilly Fumé, Chambolle Musigny and Le Musigny?
The answer is that the classification matters most to those people who are most likely to buy that sort of wine!
This is borne out by the outraged reactions from the owners of Troplong Mondot and Fleur Cardinale, among others. Not only have they been given special recompense, only to have it withdrawn on difficult-to-understand (and largely legalistic) grounds, but they are also very worried about the market value of their wine!
There will be some kind of feedback on this all in the next couple of years. If I see or hear anything on the subject, I'll be sure to post here.
A Swiss friend of mine is visiting. He went to the northern Médoc for dinner. He heard the story of a young winegrower who created an estate out of nothing and received a good Parker review. On the strength of this, he went and built a new vatroom. The next year, or the year after, he wine wasn't reveiwed at all by Parker (one way or the other). The vintage that sold out instantaneously thus remained a flash in the pan. He couldn't sell his wine thereafer or pay his debts, so has since gone bankrupt.
Agreed, Parker and an official classification aren't the same thing, nor a relatively obscure estate in the Bas Médoc and a famous one in St. Emilion.
But the parallels are there...
I don't own Parker's guide. There were 68 crus classés in the 1996 classification. How many does Parker review?
If it's less than half, as I suspect, the only guideline as to what constitutes the appellation's élite for many people is the classification.
With regard to the legal status, you write "I have no sympathy for anyone who complains in this situation. He is a label drinker not a wine drinker".
As for consumers, I entirely agree.
But, please, put yourselves in the shoes of a wine merchant who bought Château XYZ cru classé, only to find out that it isn't any more.
Would he not be legally entitled to claim "tromperie sur la marchandise" (being sold a pig in a poke)?
I very much hope that a court case revolving around just such an issue does not arise. It would be a devilishy complex one to figure out...
David,
I agree with you about Monbousquet but not about Troplong Mondot.
Best regards,
Alex R.