Moderators: Jenise, Robin Garr, David M. Bueker
David Creighton
Wine guru
1217
Wed May 24, 2006 10:07 am
ann arbor, michigan
Jon Peterson
The Court Winer
2981
Sat Apr 08, 2006 5:53 pm
The Blue Crab State
Kyrstyn Kralovec
Wine guru
616
Mon Nov 20, 2006 3:50 pm
Washington DC, Oregon bound
Oliver McCrum
Wine guru
1075
Wed Mar 22, 2006 1:08 am
Oakland, CA; Cigliè, Piedmont
Jon Peterson wrote:In addition to knowledge, both of wine and retailing, how much of selling wine is appearances? For instance, I walk into the best shop near my home and am confronted with young guys in tee shirts and jeans: these guys are going to make recommendations? I wouldn't trust them. I've told the owner, Ben, that I would love to work in his shop when I retire in July. What I haven't told him is that I'd want to wear a tie and nice slacks and be responsible for the upscale wines. Without any retail experience, I feel confident that I would attract an older, wealthier class of wine buyers and practically pay for myself and increase his bottom line.
Jon Peterson
The Court Winer
2981
Sat Apr 08, 2006 5:53 pm
The Blue Crab State
Daniel Rogov
Resident Curmudgeon
0
Fri Jul 04, 2008 3:10 am
Tel Aviv, Israel
Nathan Smyth wrote:Wasting your precious time on people who don't have any money to spend [or who, for whatever reason, are unwilling to part with their money] is gonna land you on a fast track to bankruptcy.
David M. Bueker
Riesling Guru
34384
Thu Mar 23, 2006 11:52 am
Connecticut
Carl Eppig
Our Maine man
4149
Tue Jun 13, 2006 1:38 pm
Middleton, NH, USA
Carl Eppig
Our Maine man
4149
Tue Jun 13, 2006 1:38 pm
Middleton, NH, USA
Dave Erickson wrote:So Nathan, Carl, and Oliver clearly have been out on the floor. Anybody else? I'm not looking for advice on retailing--I'm looking for folks like me who do it for a living. How did you learn to do it?
Carl Eppig wrote:Dave, I think you need to be more specific. Are you thinking about opening a store or working in one? Exactly what kind of store; wine only, wine & beer, or a full fledged package store?
As I had indicated, the most important thing you need to know about selling wine (IMHO) is to know how to match wine with food. You have been around here long enough to get a good feel for this. There are many sites online devoted to this subject to broaden your knowledge.
Cheers, Carl
Daniel Rogov wrote:Nathan Smyth wrote:Wasting your precious time on people who don't have any money to spend [or who, for whatever reason, are unwilling to part with their money] is gonna land you on a fast track to bankruptcy.
Nathan, Hi......
It can be pretty difficult at times to know just who has and who doesn't have the money to spend and just who is willing to part with it. Keep in mind the scene from "Pretty Woman" (sexist film but point well made) when tJulia Roberts as a slutty looking young woman walks into a store and is rejected even though she has a virtually unlimited amount of cash to spend. Not every potential high roller is going to live up to your dress code when they enter a wine shop.
Best
Rogov
Dave Erickson wrote:(Quick example: When do you re-stock a stack? When the top tray is empty? When there are two bottles left? Three? More? Why?)
Daniel Rogov
Resident Curmudgeon
0
Fri Jul 04, 2008 3:10 am
Tel Aviv, Israel
Hoke
Achieving Wine Immortality
11420
Sat Apr 15, 2006 1:07 am
Portland, OR
Nathan Smyth wrote:Dave Erickson wrote:(Quick example: When do you re-stock a stack? When the top tray is empty? When there are two bottles left? Three? More? Why?)
In general, that would be inventory management, not sales [unless you're such a tiny shop that the salesman doubles as the inventory manager].
David M. Bueker
Riesling Guru
34384
Thu Mar 23, 2006 11:52 am
Connecticut
Hoke
Achieving Wine Immortality
11420
Sat Apr 15, 2006 1:07 am
Portland, OR
David M. Bueker wrote:One of the things I have seen (and my folks have seen at the small shop where they work part time) is that people will almost never take the last bottle of a given wine. It's just like the last donut or last piece of pizza.
So I guess those bottles should either get some new friends (i.e. another case of the same wine stocked with it) or head for a bin-end basket.
Hoke
Achieving Wine Immortality
11420
Sat Apr 15, 2006 1:07 am
Portland, OR
David Creighton
Wine guru
1217
Wed May 24, 2006 10:07 am
ann arbor, michigan
Bob Henrick
Kamado Kommander
3919
Thu Mar 23, 2006 7:35 pm
Lexington, Ky.
David Creighton wrote:MY point, btw, was that you learn to sell wine by knowing what actually sells the wine. of course we all believe that WE sell the wine; when in fact more often than not, the setting sells the wine. eye level ALWAYS sells better than bottom shelf. display wine ALWAYS sells better than shelf stock. the question maybe ought to be 'IF you get a chance to TRY to sell a bottle of wine to a customer, what works?' my original point was that 'I like it' works as well as anything. then again, i once explained to a couple about the noble mold and sauterne. they couldn't wait to serve it to their friends. 'the story' is also important. there are lots of 'styles' and noone should try to be something they aren't; or learn a 'technique'. it either comes naturally or it doesn't.
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