Ian Sutton wrote:John
Here's a quandary - what if it wasn't Safeway, but a small independant wine merchant? My suspicion is we wouldn't press the deal seeking the wine at $30 (n.b. I recall a similar thread elsewhere and the supermarkets/chain were considered fair game, but for an owner/proprietor we took a more sympathetic appraoch to pricing mistakes).
Ian - I actually discussed the ethics of the situation with the Safeway wine manager and he insisted that I take the wine at the posted price. Additionally, I have bought several other bottles of wine there (no more price errors, either).
But you are right, if it had been my local wine shop owned by Ben, the guy I deal with almost all the time, I would have been very sympathetic and pointed out the error and hoped that Ben would have been thankful. I have an interest in my local shop doing well and not losing money, as does the whole community.