<table border="0" align="right" width="200"><tr><td><img src="http://www.wineloverspage.com/graphics1/5rivers.gif" border="0" align="right"></td></tr></table>Public Service Announcement: Save A Local Goddess During October
Five Rivers Winery will join with its distributor partners in more than a dozen states and donate $1 for every bottle sold during October to the National Breast Cancer Foundation, supporting local cancer patients and cancer survivors during National Breast Cancer Awareness month. The donation is guaranteed to be at least $30,000 on a national basis.
The National Breast Cancer Foundation has affiliates in many states. In locations where no state affiliate exists, the Foundation worked with each state distributor and Five Rivers Winery to select an appropriate cancer-focused organization to receive funds to help build awareness and further early detection, particularly among those in need.
"This year in America, more than 211,000 women will be diagnosed with breast cancer and 43,300 will die," warns the Foundation's Website
. "One woman in eight either has or will develop breast cancer in her lifetime. In addition, 1,600 men will be diagnosed with breast cancer, and 400 will die this year. If detected early, the five-year survival rate for breast cancer exceeds 95 percent. Mammograms are among the best early detection methods, yet 13 million U.S. women 40 years of age or older have never had a mammogram."
Five Rivers, which features a series of Goddess images on bottles of its Central Coast wine from California, is working with participating restaurants and retailers to promote the program as an effort to "Save A Local Goddess." Servers at participating restaurants will sport pink buttons that read, "Save A Goddess. Ask Me How." Restaurant menu inserts and retail displays will promote the program.
Among the organizations to benefit from the donations are:Susan G. Komen Breast Cancer Foundation, Colorado; Markey Cancer Center, Lexington, Ky.; St. Alexius Medical Center, Chicago; St. Vincent Hospital Foundation, Indianapolis; Cleveland Clinic, MetroHealth Foundation, Cleveland; Massachusetts General Hospital; St. Anthony’s Medical Center, St. Louis; Mayo Foundation, Rochester, Minn.; American-Italian Cancer Foundation, New York; Susan G. Komen Breast Cancer Foundation, Las Vegas; University of Texas MD Anderson Cancer Center; Mayo Foundation, Jacksonville, and Florida Council For The Homeless, Orlando.
* Five Rivers Winery, http://www.fiveriverswinery.com
* National Breast Cancer Foundation, http://www.nationalbreastcancer.org