Blake Gray: Wine trade secrets from wine marketers

[Robin Garr]

Very interesting article by Blake Gray, who sat in while wine marketers spilled their secrets at UC Davis.

Wine trade secrets revealed at OIV Wine Marketing Program
Most wine stories (including mine) portray the bottle of wine on your table as a product of inspiration and craftsmanship. The reality of wine involves a lot more numbers than feelings, as I learned last week when I sat in on part of the OIV Wine Marketing Program at UC Davis.
http://blog.wblakegray.com/2017/07/wine ... -wine.html

Wow. The Constellation marketing stuff would be enough to make me stop buying anything in their portfolio, if I still did. Too much good wine in the world to contribute to their coffers.