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Robin Garr

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Vino Nobile di Montepulciano to be just-plain Nobile

by Robin Garr » Sun Sep 16, 2018 7:55 pm

From a conversation on Facebook among Italian wine guys who are in a position to know:

Max Avignonesi Tuscan Wine wrote:Vino Nobile di Montepulciano
has finally changed its name
it is now officially called
" N O B I L E "


Approved by the Consorzio, apparently, to end long-standing confuscion with Montepulciano d'Abruzzo; no rush to run it by Brussels since the Italian parliament hasn't yet done the legislative thing to conform DOCG with EU naming regs.

https://www.facebook.com/max.avignonesi ... 2191618038
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Mark S

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Re: Vino Nobile di Montepulciano to be just-plain Nobile

by Mark S » Mon Sep 17, 2018 10:05 am

Personally, I don't find either name to be great. The original one is just too darn long and confuses a grape variety with a place name (not made from Montepulciano!) and the second sounds like something out of Lolita (nubile?).
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Steve Slatcher

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Re: Vino Nobile di Montepulciano to be just-plain Nobile

by Steve Slatcher » Mon Sep 17, 2018 11:09 am

But that still leaves Rosso di Montepulciano to confuse with Montepulciano d'Abruzzo. Or are they going to change that to Rosso, thus claiming TWO general-purpose adjectives as special names.
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Dale Williams

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Re: Vino Nobile di Montepulciano to be just-plain Nobile

by Dale Williams » Mon Sep 17, 2018 11:59 am

Steve Slatcher wrote:But that still leaves Rosso di Montepulciano to confuse with Montepulciano d'Abruzzo. Or are they going to change that to Rosso, thus claiming TWO general-purpose adjectives as special names.


Changing the Rosso to Ignobile :)
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Tim York

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Re: Vino Nobile di Montepulciano to be just-plain Nobile

by Tim York » Tue Sep 18, 2018 4:07 am

There is an inevitable confusion between Montepulciano the place and Montepulciano the grape. Just calling the wine from the place Nobile or whatever for the Rosso simply ducks the problem. People will be suspicious of a name like that and will want to know its origin, so back to Montepulciano.

IMO the place makes more "noble" wines than the grape.
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Peter May

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Re: Vino Nobile di Montepulciano to be just-plain Nobile

by Peter May » Tue Sep 18, 2018 8:54 am

With Tim

It seems odd to drop the geographic name.

Isn't price a good enough indicator for those who can't remember the wine or grape variety comes before the location?

Are the Vino Nobile di Montepulciano producers losing business because potential customers are buying the Montepulciano grape?

Can't see it myself...

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