The Wall Street Journal reports on an interesting marketing technique:
Although Wal-Mart is operating in the red in Germany, the company has worked on lowering costs and ingratiating itself with suppliers and shoppers. For instance, it sponsored events like "Singles Shopping Nights," at which customers could look for love along with their groceries and were treated to sparkling wine and oysters at the store. The evenings were so popular that Wal-Mart still hosts them occasionally and has organized them at its stores in other countries.
Sounds like fun. Regards, Bob
