Bob Ross wrote:Clark, here's a response from the Meritage folks; my notes from six years ago are consistent with what you remembered. It seems that the brand has been weakened:
You are correct. There are no restrictions on cases or price point at this time. The association has talked about having a production cap but nothing has been decided yet. There is no way for the association to control if it is the "best" of the vintage.
The term is meant to identify the wines as Bordeaux blends and to (hopefully) distinguish the wines from "red table wines"- but the members "are essentially on an honor system for that aspect.
The license agreement goes into more detail regarding the commitment of the members. It can be found in the "Join" section of the site: http://www.meritagewine.org
Please feel free to contact us with any additional questions.
the Meritage Association
To this response I ask--so what? Especially to the following:
"The term is meant to identify the wines as Bordeaux blends and to (hopefully) distinguish the wines from "red table wines."
Big deal. Without a reason for the wine other than the above, Meritage has about as much meaning as Goats Do Roam--proprietary, in the hope of capitalizing from a "known" entity.
My word, I sound like Martin Ray must have sounded...